遵循最為時興的設計原則是開辦設計事務所的重要一環。過去的一年或多或少造就了這樣的觀念，即設計越簡單就越好越有效。
1. Use Larger Logos
一、更大的LOGO
At one time, splash pages were extremely popular. But then so were man-bags, and both are not much in demand today! Why not use an over sized logo to end up with the feel of a splash page? You could get the same effect with a larger than normal header design. YES, we are saying you could make the logo as large as half of the screen size! If you wish for a better overall UX, this is the way to go.
曾幾何時，醒目頁面（Splash page)極為流行，連那時的男用背包也是如此。但今天，這兩者都風光不再了！何不用一個超大的LOGO來營造醒目頁面的感覺呢？你可以把頁首（header）做得比普通的尺寸大一點，來獲得同樣的效果。沒錯，我們說的是，你可以把Logo弄到屏幕的一半那么大！如果你想要更好的用戶體驗，就得這么做。
2. Keep it Simple
二、保持簡單
Simple themes have been around for quite some time already, what with big names like facebook and twitter having influenced users with the ‘less is more’ train of thought. A large number of media sites today follow in their footsteps, using a lot of blank spaces on their design templates. The idea is to have the opposite of a cluttered design. The modern mantra is to do away with left-nav and right-nav and keep the user as occupied as possible on page content rather than distractions! Blank space on a design can later always be used to offer advertising space if your site kicks off big time.
簡單風格也存在了一些時日了。像Facebook、Twitter這些大牌們一直在引導“少就是多”這一理念。大批的媒體網站追隨著他們的腳步，在設計模板上使用大量的留白。這與擁擠型設計截然相反。現代派的真經是破除左導航、右導航的糾結，讓用戶盡可能專注在頁面內容上，而不要被分心！如果哪天你的網站發達了，設計中的空白區再來用于廣告用途也為時不晚啊。
